Campaign Activation

We Swim is a national, integrated campaign, launching with the following activities:

1. Industry Promotion

We Swim is open to any group who shares our belief that life is better when we swim, and wishes to work in a collaborative way to ensure children have access to a swimming and water safety education.

2. Industry Supporter Program

Those interested in being a supporter can sign up here or via existing arrangements with Royal Life Saving State and Territory Member Organisations.

Campaign Resources including a Toolkit with key resources will be provided to share across your local network. Resources include: videos; digital display screens; DL Flyer; posters; social media and digital assets.

Resources will be updated and added to the website for download in phases as the campaign progresses. Once you sign up, you will be notified of the updates and the availability of the additional resources.

To view the terms and conditions of the Supporter Program click here.

3. Media Engagement

Media engagement will include PR activities supported by research, drowning data and case studies across national media outlets.

Media engagement will be supported throughout the year with media templates added to the resources for local media opportunities.

4. Parents and Community - Social Media Movement

Building an online community on Facebook and Instagram for parents, community and industry to build momentum and to share their lifelong journey of the benefits of swimming and of learning. Resources and inspiration pieces and stories can be shared.